‘Bev and her team have been outstanding in supporting me to publish my book Lead the Future. She made the process of editing, typesetting and publishing seamless.’
—Jessica Schubert, Executive Coach, Intact Teams
Book Production Services
& Book Marketing Support
for non-fiction authors who are self-publishing
Project Management ♦ Editing ♦ Design
Print & Ebook Production ♦ Online Distribution
Marketing Support
Smart Women Publish is an Australian self-publishing service
for business & professional women who are also becoming independent non-fiction authors.
We manage your editing, book cover design and page layout;
and set up print and e-book options with international distribution channels.
Book marketing support before, during and/or after you publish is now available & optional.
We set up everything in YOUR name, so you own all of your publishing assets.
100% of your sales go directly to you.
You never lose control of your book, and you are not locked into any ongoing arrangements.
CLICK HERE TO GO TO ‘BOOK PRODUCTION SERVICES’ (below)
for details of the services we deliver.
How it works
Book marketing
Begin with a marketing checklist, then decide what support you need to promote & sell your book.
Edit your manuscript
We prime and polish your words in a two-step editing process, with your input and final approval.
Design your book
First comes your customised book cover. Your classy page layout that reflects your cover style comes next.
Publish your book
Once quality checked, we arrange print copies and set up global distribution channels for print-on-demand & e-books.
We craft books our authors are proud to share with the world.
Business & Leadership
Memoir / Self-help mix
Career & Personal development
How-to & Education
Motivation & Inspiration
BOOK PRODUCTION SERVICES
OPEN the following sections to find out more about each component of our book production & international online distribution services, plus print-on-demand set-up.
We also offer variations to that full package – so let’s talk about your book!
PREPARATION FOR AUTHOR LIFE & BOOK MARKETING
To begin, we go through a book marketing/business checklist with you, so you can prepare for the business side of our book while we work on the production. There will be things on that list you already have in place; there will be things we can assist you with; and others that require outside expertise. The list includes things such as messaging, book website, email marketing system, author profile, book marketing blurb & images, author photos, speaker sheet, media sheet … and more.
PLUS, for orders over $2000, we will gift you a copy of ‘Your First 1000 Copies – the step-by-step guide to marketing your book‘ by Tim Grahl, a respected book marketing coach and consultant. For over a decade he has worked with top authors and creatives including Daniel H. Pink, Barbara Corcoran, Hugh MacLeod, Hugh Howey, Chip and Dan Heath, and many more. He has run the campaigns to launch dozens of bestselling books and built and sold two companies.
EDITING
On commencement, the editor reviews the complete manuscript and provides a sample edit of 3 to 5 pages, plus general feedback on any major structural issues and/or further requirements.
If the author is happy with the editor’s approach, the editor performs a comprehensive edit, with four stages:
- Editor makes first sweep of changes through the manuscript, with comments, questions, suggestions, notes and tracked changes.
- Author reviews the editor’s suggestions and improves the manuscript where required, then returns it to the editor.
- Editor makes second and final sweep through the whole manuscript, to complete their edit.
- Author reviews the final manuscript and agrees it is ready for layout to commence, or makes further changes, which are checked again.
A comprehensive edit includes THESE three components:
- Substantive editing (sometimes called structural or content editing) ensures that the structure, content, language, style and presentation of the document are suitable for its intended purpose and readership.
- Copyediting aims to achieve accuracy, clarity and consistency of language in a document.
- Proofreading: The document is checked and prepared for publishing. This includes ensuring all elements are included and in the proper order; all amendments have been inserted; the set style has been followed; and all spelling or punctuation errors have been corrected.
BOOK COVER DESIGN
The author completes our Book Cover Design Brief to begin this stage, and the designer then provides a selection of front cover concepts, based on the brief, as a starting point.
Based on author’s feedback, front cover designs are reviewed and re-worked until the preferred option is decided. This quote includes two design rounds of concepts, then revisions of one or two preferred concepts until the final design is reached. (Excessive rounds of major changes may incur extra costs because of the added designer time involved.)
We purchase ISBNs and barcode in author’s name. (This cost is NOT included in this bundle – see ‘CHARGES’ below.)
Full cover designs for print & e-book are then finalised. Assistance with back cover blurb provided if required.
Full cover design is checked and approved by the author.
PAGE LAYOUT
Interior design options are presented, based on the front cover style, then revised to determine preferred internal style.
Once the editing is finalised, the interior layout is completed, checked and updated inhouse, then provided to author for checking.
Author changes are instigated and checked inhouse again.
BOOK MARKETING SUPPORT: BEGIN EARLY
After a complimentary marketing consultation with book marketing expert Linda Johannesson from Growth Garden, you can choose from this suite of book marketing support options:
Do It Yourself: For the independent author who wants to take charge of their book marketing but is still keen to benefit from expert tools and guidance. We’ll provide you strategic guidance and some of the proven marketing tools but you’ll be on your own to implement them yourself.
Done WITH YOU: For the author who wants a personalised plan and support but is comfortable implementing lots of it themselves. These authors want to benefit from expert tools and guidance. This option includes planning, consultation, process recommendations, marketing priority setting, review of the tools already in place, and the development of those still required to get the job done!
AD HOC Consulting: For the author who knows they need some support but is unsure as to what type, how long, or what sort of commitment they are prepared to make. They may be comfortable implementing marketing activity themselves but know there is value in receiving additional expert tools and guidance, or supplemental advice on their efforts to date. This option may include planning, consultation, process recommendations, marketing priority setting, and review of the tools built by the author or other marketing service providers.
Done FOR YOU: For the busy author who values strategic guidance, and wants to collaborate in the planning, goal, and priority setting, as well as provide the final say. But this author would far rather see most components of the marketing infrastructure built for them rather than have to build it for themselves.
With options from one-off consults to 12-month support packages, you’ll have the type of support you need for as long as you and your book need it!
ADVANCED READER COPIES (ARCs) - OPTIONAL
We can help you to send Advanced Reader Copies out at this stage. They will be protected by disclaimers and clear notices that this is not the final version of your book. You can request reviews, let media contacts and podcasters etc know that you are available to speak about the book, and spread the word about your coming book further than you could possibly do on your own. This adds 3 weeks to the publishing schedule. You can also adjust your book files at this stage if someone spots a problem and tells you in their review.
PRE-PRESS PROOFREADING
Cover and page layout are proofread again after page layout has been completed. This includes layout components, spelling, grammar and punctuation. Corrections are made to the final files.
With author approval, print-ready book cover and page files are prepared for the printer in required format.
PRINT-ON-DEMAND BOOK & E-BOOK PUBLISHING
IngramSpark enables self-publishing authors to easily access global print book and e-book distribution.
IngramSpark is the largest wholesaler of print books in the world. They have about 40,000 retail partners, consisting of online retailers including Amazon, physical booksellers, library suppliers, other wholesalers, and institutions.
They also distribute e-books to Amazon, Apple, and the 20 other online retailers, including Booktopia.
They are a print company too. You can log in and order your own stock of books at print cost as you need them. Order as few or as many at a time as you require
You can also take orders for your book online or in person, and use IngramSpark to fulfill and despatch those orders at the click of a button.
We set up your author account with Ingram Spark in your name – you retain 100% ownership of account, files, and all ensuing book sales revenue.
PRINT BOOKS
We upload your print files to IngramSpark and order one or more proof copies, to be checked again before printing a large order. If there are still some corrections needed, we update the files and upload them to IngramSpark again, to replace the former ones.
Your book is then enabled for distribution through their channels.
You can also order bulk copies of your print book at this point. (NOTE: This print cost is NOT included in our fee. We manage this for you, and give you flexibility with the number of books you purchase.)
E-BOOKS
We then convert your book layout files to e-book format, ready for upload to IngramSpark.
Your e-book is set up for global distribution to Amazon, Apple, Book Depository, Booktopia, Kobo, Barnes and Noble and other outlets.
OTHER CHARGES
So that you, the author, retain ownership and access to your own accounts and files, the following charges are applied directly to your card when we manage this process for you:
— ISBN and Barcode (Cheapest option is AUD$133 for a bundle of 10 ISBNs + 1 barcode. New account set-up fee is AUD$55.)
— IngramSpark set-up costs for print (USD$49) and e-book (USD$25); advertising in their global catalogue (USD$85); and all printing costs (see their online calculator here).
ON CONCLUSION
Once your book has been lodged with IngramSpark, and final payment is received, all book files become the property of the author.
We also provide support to our authors by sharing their work in social media and in our newsletters, and by making referrals, introductions and recommendations when we can.
OTHER SERVICES
Ongoing editing services are available to our authors for their blog posts, website updates, marketing material, articles, etc. ($60/hr)
We can also assist you with an author website and other material in preparation for book marketing.
RECOMMENDATIONS
While writing your book, or during editing, arrange a professional photoshoot so you have a selection of high quality images to use on the back of your book or in it; on your author website; in your speaking and media kits; and for various other opportunities as they arise.
Become a member of the Australian Society of Authors to access members’ benefits, including the opportunity to apply for a book distribution arrangement with John Reed Books.
As your book production manager, I work in partnership with you as I bring your book to life.
The quality of your content and design matters most.
You will have just one point of contact, and I will collaborate closely with you to expertly manage the production of your book.
You will be safely guided through the ins and outs of many steps and decisions involved in the self-publishing process.
Your book will be produced by an expert team. I have a close relationship with several preferred freelance editors and graphic designers with many years of experience in the publishing industry, who I select to work on clients’ books, ensuring you do not have a long wait in a production queue.
All informed final decisions will be yours. You can relax and focus on what you do best, knowing that we will bring your manuscript to life and make your best book happen.
You retain full ownership of all IP, book files, and all profit from sales.
With 18+ years in publishing, I am a natural manager who is organised, efficient, warm and responsive, and accountable.
I am delighted to work with authors who bring ideas as well as an open mind, and who are willing to see that some preconceived notions may lessen the quality of the book.
I am driven to ensure your self-publishing project is uncomplicated, calm,
professional, and customised to you and your book.
About working with Bev
FINALIST – 2021 INTERNATIONAL BOOK AWARDS (Business: Personal Finance/Investing Category): ‘When I handed over my manuscript to Bev, I didn’t know how much work was involved behind the scenes, although I thought I understood the publishing process from my research. After I started working with Bev, I realised how beneficial it was to work with a professional and an experienced person like her to help me effectively navigate through the process.’
–HELEN NAN, Certified Financial Planner and author of ‘Your Best Life‘
FINALIST – 2021 AUSTRALIAN CAREER BOOK AWARDS: ‘Honestly, I could never have come up with this final product by myself. If you have ever considered writing your book, I would thoroughly recommend getting in touch with Bev to help you with taking your idea from your head to a printed book, with global distribution.’
–WARREN JAMES, Career Performance Coach and author of ‘Further Faster’
WINNER – GLOBAL BOOK EXCELLENCE AWARD 2017 (Business category): ‘Bev Ryan was a godsend when I published my first book, ‘Rules of Social Engagement’. Bev listened carefully to what I wanted, then guided me effortlessly through the process; delivering both on budget and on schedule, a fabulous final product. I would highly recommend Bev Ryan, and won’t hesitate to use her services for my next book!’
–PHILIPPA SPORK, Business Strategist