Podcast Episode 4: Unpacking & Unmasking

with Angie Hammond

About Angie Hammond

Angie Hammond lives at the Sunshine Coast in Queensland and is author of the new book ‘Unpacking’. She’s also the Director at Garnish Marketing, which is niche marketing business, working with companies in manufacturing, distribution and engineering. Angie can be found at www.unpacking.com.au and www.garnish.com.au.

 

 

Listen to the Episode with Angie

Episode Notes

  • The reviews that I’m getting are that, “Oh my God, I thought it was just me”. Everyone seems to be resonating with these stories and so I’m not alone in my struggle. And it’s nice to see that I’m not getting a slap in the face, a front door slam and being shouted at. It’s actually working. It’s doing its job. People are unpacking.
  • Sometimes I’ll talk about how the fact that I’m actually crying in the book and I was; as I was writing, I was crying. It’s sometimes hard to go back and read through those chapters. But the lessons that I learned from that time need to be told. Women and men out there going through this stuff need to know they’re not alone. They need to know there’s a way out and actually, that there is a shining light at the other end of all of this shit that goes on in your life.
  • If you start to create a character, then you’re writing a fiction book. And if you’re trying to write a non-fiction book where you’re talking about your beliefs and who you are and what you genuinely believe in, then making it up doesn’t help anyone. Actually, if you’re going to then take your non-fiction book out to the stage and speak, how can you possibly speak from your heart? How can you possibly speak with passion if you don’t actually talk about what’s true to you?
  • Because I have unpacked myself, that allows me to be able to unpack others, which allows me to repack and package them as the best version of themselves for both their partner, for their children, for their staff and for their customers.
  • I started to be okay with making friends with women and found out that these women were just like me. They were having the same problems as me. We all had the same type of pathway. We all thought that we were inadequate at some stage. We were all in one way, shape, or form bullied on at school because that’s what children do to each other.
  • So because I have unpacked myself, that allows me to be able to unpack others, which allows me to repack and package them as the best version of themselves for both their partner, for their children, for their staff and for their customers. So it’s an all-encompassing unpacking and repackaging process. And that’s marketing.
  • There are two things I really like doing. I really like exercise and I really like the creativity of writing. When I run, my brain relaxes, and the moment that you relax is the moment when all the really great ideas come.
  • Elizabeth Gilbert, the author of ‘Big Magic’ says that ideas attach themselves to this embodied thing as they float around. If you are the right person that idea will attach itself to you and you can run with it. And if you don’t take that idea up, that idea will probably find someone else who will manifest it as the idea wants to live.
  • If you’ve got an idea that just lights you up, but you haven’t started writing with that idea yet, you better get to it.

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